Guinea Pigs Tackle Doritos Super Bowl Commercial
The 30 second entry features a smart phone application (albeit made up) that allows an owner, lover and neurotic consumer of the orange, triangle chip to track their snack wherever it might be – “whether with the kids, the wife, or someone else in the family,” as the ad assures.
That someone else in the family happens to be Chip and Chewy, two cavies owned and “cared for” by Dunn’s kids.
“Actually, me and my wife do our share in caring for the piggys,” says Dunn. “And in doing so, I can honestly say I have become pretty attached to the little guys.”
Acquired just this past summer, after intense lobbying by two of their three children, Dunn and his wife relented in adding more pets to the family. The household already had a 100 pound chocolate lab, a gecko, fish and a hamster, which belongs to the child who didn’t lobby for the guinea pigs.
“Hamsters are pretty boring when you compare them to the active and attentiveness of guinea pigs,” said Dunn. “You can really see their personality.”
The use of guinea pigs was not in the original concept. Darden and Dunn first considered using the lab. But since last year’s Crash the Super Bowl winner used a dog, Darden was reluctant to use the same combination again.
“The concept was solid from the beginning but we really needed to come up with another pet or perhaps a guy in a gorilla outfit,” said Darden. “Marcus mentioned his kid’s guinea pigs and I said perfect. From there we just worked out the logistics of how to get the critters to do what we needed.”
Dunn’s kids were very specific in that the pigs had to be treated very well and could not actually eat any Doritos. The crew came up with a Doritos prop bag that was completely cleaned of any Doritos residue and then used thin cardboard to give the bag “volume.” Inside the bag there was plenty of Timothy Hay.
As for the orange around Chip’s mouth, who was the eventual star of the commercial, computer animation was used to give the illusion of a guinea pig enjoying all the goodness humans normally enjoy with a tasty Doritos snack.
The commercial can be viewed at either the Doritos website or on YouTube. The YouTube version allows users to view on most mobile devices. Unfortunately the Doritos website is in Flash, which is not compatible with iphones or other mobile devices.
The first stage of the contest will be decided on January 4th, 2012 as judges will select the top five entries. From there, the public will vote on which commercial will be aired during the Super Bowl.
If you have a great idea for an article about guinea pigs, please let us know. Guinea Pig Today is a network of guinea pig lovers and we’re always looking for the next great story. View our submissions page for more information on how to submit your idea.